TikTok Shop, together with Tokopedia, the Indonesian electrician platform, officially launched the Integrated Seller Centre, which aims to help local SMEs and brands to achieve efficient management of their dual platform. The initiative represents an important commitment by both sides to sustain sustainable growth, promote innovation and upgrade Indonesian electrician ecology.
The Seller Centre operates both TikTok Shop and Tokopedia stores through a single seamless operating panel, which streamlines the workflow, reduces administrative tasks and reaches a wider client base. Businesses have the flexibility to choose a single or two-platform sales strategy that matches business objectives with precision.
Core functions include the integrated management of two platforms and the simultaneous processing of shelf, order and inventory of goods. Carrying smart marketing tools and adding outreach programmes such as GMV Growth Package. Access to the Alliance ‘ s marketing ecology and live shopping functions to support the cross-marketing of high/low unit prices and to penetrate multiple markets.
According to Tokopedia and TikTok Electricist Indonesia’s Managing Director, Melissa Siska Juminto: “Since the commissioning of the trial in early April, more than half of the moving business transactions have increased significantly. Vendors optimized shop management, increased timeliness and triple sales growth through expansion of the user base. According to the data, nearly one third of the sellers had an increase of more than 50 per cent in the GMV within two weeks of their relocation.
Eastern Java’s home-grown shoe-based UNERD Footwear founder, Yoseph Putra, said: “Inventory automatically synchronized to address core pain points. It was previously oversold because of the lack of synchronization of the two-platform inventory, and now the error rate is significantly reduced, the delivery speeds up and the order cancelled to zero.”
The head of the official Indonesian flag shop in Casio stated: “The full-process operation can be completed without a switch to the platform, and the day-to-day operation efficiency has jumped. The growth of sales is driven by features such as integrated advertising, with the number of visitors to two-platform shops and fans rising continuously.”
Melissa emphasizes that ecological construction will continue to deepen: “In the next six months, the focus will be on the PLUS membership program, which will help sellers to obtain high-frequency, high-value orders through exclusive discounts, free transportation, and extremely rapid and preferential promotion of the buyer’s experience. ” The flagship ship loyalty program is expected to benefit millions of buyers and sellers.
As of that date, all vendor operations will be relocated to the new platform. During the transition period, Tokopedia and TikTok Shop will provide real-time passenger service, free functional training and growth strategy courses, and will continue the digital transformation of businesses. Vendors can choose their own operating model for single or two platforms, depending on development needs.