Shapee Malaysia announced a major policy update to introduce a new fee for the cancellation of the Shopee Mall seller ‘ s order from 21 July 2025. According to the Shopee official announcement, if the seller cancels the order more than 10 times a week (including the seller ‘ s initiative to cancel and automatically for the seller ‘ s reasons), the fee will be based on 10 per cent of the value of the goods cancelled or up to RM5 per unit (approximately $1.05, whichever is lower).

The new policy, which targets the Shopee Mall seller, aims to regulate compliance and to reduce the interruption of orders due to insufficient stock, incorrect prices or malicious cancellations. The affected seller can view the specific costs under “My Balance” at the Vendor Centre and the deduction will be completed within 1-3 working days of receipt of the mail notification. Hopee stressed that this would provide an incentive for vendors to optimize their inventory management and order processing processes and enhance buyers ‘ shopping experience.

This policy echoes a series of recent adjustments in Hopee Malaysia. Effective 16 July 2025, the Platform will charge RM0.50 for platform support for each successful order. In addition, with effect from 12 May 2025, the late delivery rate threshold will be reduced from 20 per cent to 10 per cent, further strengthening the vendor performance requirements. On 16 April 2025, the automatic elimination level will also be adjusted to reduce the grace period to reduce the waiting time for buyers. Together, these measures reflect Hope ‘ s strategic focus on improving operational efficiency and client satisfaction.

The Malaysian electrician market, which was about RM13.5 billion (about US$2.8 billion) in 2024, had a share of over 50 per cent, but faced competition from Lazara and TikTok Shop. The high rate of cancellation of orders has been a pain in the industry, with some sellers having more than 15 per cent cancellation in 2024 due to stock synchronization problems, affecting buyer trust.

To ease vendor pressure, Shopee plans to launch training courses and the AI Inventory Forecasting Tool to help vendors optimize their operations. However, policy implementation still needs to balance the seller ‘ s burden with the platform ‘ s efficiency.

In a recent article published by Forbes, TikTok is now the most powerful marketing engine in the publishing industry. BookTok, the literary corner of the application, has transformed the post of an ordinary reader into a powerful force. The whole industry is watching TikTok ‘ s voice, and in addition to selling books, BookTok is leading marketing programmes, stimulating philosophies and often laying the foundations for film and television transactions.

At the recent L.A. Book Fair, TikTok hosted a panel discussion on the theme “Video of book visualization”, which revealed how TikTok fan circles, particularly the BookTok community, could reshape entertainment maps, marking a new era in which online literature passions directly promoted and interacted to influence the film narrative world.

María Contreras, head of original film and script in the Spanish-speaking International, discussed how feedback from fans would influence creative decision-making in film studios. For example, following the fire of the classic reggae song Gasolina in TikTok, the studio decided to use it in the film Culpa Tuya.

Culpa Tuya

Forbes indicated that BookTok was redefining the publishing process to determine which stories could be moved to the big screen. From driving demand to shaping IP adaptation options, enthusiastic fans are proving to be strong co-founders in the future. Dialogue and networking between the BookTok and FilmTok communities and the entertainment industry will continuously renew book marketing and video adaptation.

TikTok, in collaboration with Prime Video, launched #BookToScreen application, using TikTok ‘ s organic extension tool Spotlight. As the first multi-authored Spotlight page, it unites the BookTok and FilmTok communities, offering a variety of incentives (including exclusive content, prizes, etc.) to encourage fans to participate in their favorite Prime Vidio book adaptations.

As influence deepens, BookTok is driving a major shift in the way stories are discovered, marketed and changed. Today, BookTok ‘ s audience is expanding its reading and readers are reading in depth memoirs, literary novels and non-fictional works that explore big ideas, especially stories that can trigger real-life discussions.

Modern book marketing is moving towards social priorities, and a new generation of book consumers is no longer interested in billboards, but rather brushing TikTok over and over again. Today, nearly 75 per cent of Z generation readers find books through social media instead of non-traditional advertising.

BookTok, through the discussion and participation promoted by creators, is providing impetus for the next development of the entertainment industry. In Culpa Tuya, for example, thanks to the enthusiasm generated by the creators and the Spotlight event at TikTok, it became the most popular international publication on the Prime Vidio. The enthusiasm of the readers is transforming the story into an IP that can be directly translated into video.

TikTok ‘ s enthusiasm at the L.A. Times Book Fair is a powerful signal of its growing influence in literature. BookTok is not just a community; it is now a cultural engine that drives people to read, to discuss and to translate into video. With the attention of publishers and video companies, it is clear that the next super-seller book (or large area of the box room) may start with a slide of the fingertips.

TikTok Shop, together with Tokopedia, the Indonesian electrician platform, officially launched the Integrated Seller Centre, which aims to help local SMEs and brands to achieve efficient management of their dual platform. The initiative represents an important commitment by both sides to sustain sustainable growth, promote innovation and upgrade Indonesian electrician ecology.

The Seller Centre operates both TikTok Shop and Tokopedia stores through a single seamless operating panel, which streamlines the workflow, reduces administrative tasks and reaches a wider client base. Businesses have the flexibility to choose a single or two-platform sales strategy that matches business objectives with precision.

Core functions include the integrated management of two platforms and the simultaneous processing of shelf, order and inventory of goods. Carrying smart marketing tools and adding outreach programmes such as GMV Growth Package. Access to the Alliance ‘ s marketing ecology and live shopping functions to support the cross-marketing of high/low unit prices and to penetrate multiple markets.

According to Tokopedia and TikTok Electricist Indonesia’s Managing Director, Melissa Siska Juminto: “Since the commissioning of the trial in early April, more than half of the moving business transactions have increased significantly. Vendors optimized shop management, increased timeliness and triple sales growth through expansion of the user base. According to the data, nearly one third of the sellers had an increase of more than 50 per cent in the GMV within two weeks of their relocation.

Eastern Java’s home-grown shoe-based UNERD Footwear founder, Yoseph Putra, said: “Inventory automatically synchronized to address core pain points. It was previously oversold because of the lack of synchronization of the two-platform inventory, and now the error rate is significantly reduced, the delivery speeds up and the order cancelled to zero.”

The head of the official Indonesian flag shop in Casio stated: “The full-process operation can be completed without a switch to the platform, and the day-to-day operation efficiency has jumped. The growth of sales is driven by features such as integrated advertising, with the number of visitors to two-platform shops and fans rising continuously.”

Melissa emphasizes that ecological construction will continue to deepen: “In the next six months, the focus will be on the PLUS membership program, which will help sellers to obtain high-frequency, high-value orders through exclusive discounts, free transportation, and extremely rapid and preferential promotion of the buyer’s experience. ” The flagship ship loyalty program is expected to benefit millions of buyers and sellers.

As of that date, all vendor operations will be relocated to the new platform. During the transition period, Tokopedia and TikTok Shop will provide real-time passenger service, free functional training and growth strategy courses, and will continue the digital transformation of businesses. Vendors can choose their own operating model for single or two platforms, depending on development needs.

It was reported that the iPhone 17 series would be released in three months, and that, under the influence of tariff winds, apples could increase the price of new machines. The market research institute Counterpoint expects a sudden increase in prices to have an impact on the demand of the population, at which time the volume of iPhone will decline in comparison.

Counterpoint studies show that apples are expected to have some tariff costs.Conversion to consumers will raise the price of the upcoming iPhone. This also means that while some of the costs are passed on to end-users, the remaining costs are borne by apples, resulting in new machine prices that are higher than those available, but lower than the actual cost.

Counterpoint initially anticipated a 4.2 per cent increase in the global smart collection market this year, but in view of the significant impact of United States tariff policies on production and import costs, the market was reassessed and the growth forecast was revised downwards to 1.9 per cent. According to Counterpoint, in the United States, the sales of Samsung and apples will be lower than last year’s “expected tariff escalation”.

In early 2025, the Trump Government proposed to impose a 10 to 25 per cent tariff on imports from several countries, including China, with electronics bearing the brunt. About 80 per cent of the iPhone production of apples depends on the Chinese supply chain, including Fuscon, and the Zhue and Latitudinal plants. The supply chain analyst indicated that if 25 per cent of tariffs were fully implemented, the manufacturing cost of iPhone per apple would increase by $50 to $100.

That decision had been suspended by the Trump Government earlier, and it was not yet known whether the moratorium would be lifted in the future. The market’s response to electronics will be increasingly cautious in the context of volatile tariff policy concerns. The Counterpoint stressed that if tariff policies were to deteriorate further, sales projections would be synchronized downwards.

The current forecast for Counterpoint is in the context of relatively stable tariff environments in 2025, although escalating trade policy rhetoric and uncertainty may significantly influence the pricing strategies of original equipment manufacturers, supply chain planning and ultimately consumer demand. According to rough estimates, Apple could easily raise the price by $100, which would bring the price of the iPhone 17 Pro Max base model to $1299.

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