It was reported that the iPhone 17 series would be released in three months, and that, under the influence of tariff winds, apples could increase the price of new machines. The market research institute Counterpoint expects a sudden increase in prices to have an impact on the demand of the population, at which time the volume of iPhone will decline in comparison.

Counterpoint studies show that apples are expected to have some tariff costs.Conversion to consumers will raise the price of the upcoming iPhone. This also means that while some of the costs are passed on to end-users, the remaining costs are borne by apples, resulting in new machine prices that are higher than those available, but lower than the actual cost.

Counterpoint initially anticipated a 4.2 per cent increase in the global smart collection market this year, but in view of the significant impact of United States tariff policies on production and import costs, the market was reassessed and the growth forecast was revised downwards to 1.9 per cent. According to Counterpoint, in the United States, the sales of Samsung and apples will be lower than last year’s “expected tariff escalation”.

In early 2025, the Trump Government proposed to impose a 10 to 25 per cent tariff on imports from several countries, including China, with electronics bearing the brunt. About 80 per cent of the iPhone production of apples depends on the Chinese supply chain, including Fuscon, and the Zhue and Latitudinal plants. The supply chain analyst indicated that if 25 per cent of tariffs were fully implemented, the manufacturing cost of iPhone per apple would increase by $50 to $100.

That decision had been suspended by the Trump Government earlier, and it was not yet known whether the moratorium would be lifted in the future. The market’s response to electronics will be increasingly cautious in the context of volatile tariff policy concerns. The Counterpoint stressed that if tariff policies were to deteriorate further, sales projections would be synchronized downwards.

The current forecast for Counterpoint is in the context of relatively stable tariff environments in 2025, although escalating trade policy rhetoric and uncertainty may significantly influence the pricing strategies of original equipment manufacturers, supply chain planning and ultimately consumer demand. According to rough estimates, Apple could easily raise the price by $100, which would bring the price of the iPhone 17 Pro Max base model to $1299.