Anzu.io, the world ‘ s leading advertising platform for primary games, and Playgama, the distribution and realization company Playgama, have recently announced that for the first time ever, they will introduce original advertising spaces for simulations of reality scenes. The collaboration marked Anzu’s official outreach web game support, and Playgama Ecosystem will bring the most advanced advertising realizations to thousands of game developers around the world.
The rapidly growing web-based game market is expected to reach $38.34 billion by 2034, and the web-based platform is increasingly being viewed by developers as a strategic channel alongside the mobile, PC end. The latest report by Playgama shows that the number of browser games issued in the first half of 2025 increased 2.7 times over the same period in 2024 and 4.9 times over the same period in 2023. By introducing advertisements in primary games into the web environment, both parties are opening up new value spaces for developers and advertisers, while enhancing the player experience. Inheritance advertising refers to a brand that naturally integrates with the game environment, i.e. an impact spot — such as a real brand billboard or wall poster on the side of the road — and does not interrupt the game process. The liquidity model has achieved strong growth on mobile, PC-end and mainframe platforms, enhancing both realism and income and reaping positive feedback from players. Previously, web games relied mainly on ads, banners and video ads. With the collaboration of Anzu and Playgama, the web-based game portal and developers can now introduce new forms of advertising that are in synergy with existing methods, with interactive realization while maintaining the player ‘ s immersion.
The Executive Vice President of Anzu Supply and Revenue Operations, Guy Ben-Dolph, stated: “The introduction of advertisements in native games into the web environment is an important milestone”: This is the first time that advertising has been applied to web games. By doing so, Anzu has supported all mainstream play environments, allowing more global developers to use non-disturbed, high-impact advertising realization programmes, and we are proud to have achieved this with partners such as Playgama.” Through Playgama Bridge SDK developers, you can easily add a slot in a programmable game that naturally integrates the game scene. The first phase of technical support for the Unity (WebGL), Cocos and JavaScript engines will be extended to more games engines. The co-authored display game, ” Gangsta Island: Crime City ” , developed jointly by PinpinStudio and StoreRider, is the first one to integrate Anzu technology through Playgama, showing the effect of combining advertising in the primary game with traditional liquidity models.
The founder of Playgama, Dmitri Kachimar, stated: “Advertisements in original games like those implanted in film products have been validated on PC and host platforms and are now finally in the web game field. This not only opens up new liquidity channels for developers and platforms, but also balances the player’s advertising load by replacing partially disruptive advertising with seamless advertising.” Anzu is a solution for advertising in the state-of-the-art primary game for mobile, PC and host platforms, which is realized by the ad-post helper who supplements the game. It supports all mainstream and customized game engines and provides self-help dashboards that fully control advertising slots, and has become a partner in the global developer ‘ s first-choice game of advertising realization. The platform has been invested by well-known institutions such as WPP, the Sony Innovation Fund, NBC Globe, SamsungNext, the Mandea Namong Palace 021 Foundation, PayPal and American Express, and is dedicated to the promotion of game advertising. Playgama, a global game technology company, publishes, grows and realizes games at the end of the web page through a unified multiplatform infrastructure enabler. Its distribution and realization platform reaches hundreds of millions of users by working with MSN games, Facebook Gaming, CrazyGames and YouTube advertising. The free open source SDK “Playgama Bridge” developed by the company has been adopted by over 3,000 developers around the world as a replacement for dozens of “gang keys” for manual integration.
