The announcement made at the Asian Lottery Fair by the Philippine Recreation and Lottery Corporation (PAGCOR) Assistant Vice President of Lottery Licensing and Development Department, Vina Claudette Oca, that a round-the-clock (7*24) lottery assistance line was scheduled to be launched in 2026, marked an important step towards improving the country ‘ s lottery system and infrastructure. Claudette Oka stated that the upcoming service line project was a landmark initiative aimed at strengthening the protection of lottery users and raising public confidence in the regulatory body. Through the provision of year-round psychological support and counselling, PAGCOR hopes to create a comprehensive safety net for people with gambling problems. The service line was launched as part of a more ambitious PAGCOR programme to respond to the concerns of various sectors of society about the lottery industry and to highlight its positive attitude towards social responsibility. Claudette Oka also mentioned that PAGCOR was working with the Advertising Standards Committee to monitor lottery advertising. She revealed that the existing advertising guidelines had explicitly called for the removal of outdoor billboards containing lottery content and other external media campaigns. These developments are indicative of the increasingly stringent regulatory environment for lottery in the Philippines, and collaboration with third-party institutions will become particularly important in the enforcement process. Claudette Oka indicated that PAGCOR plans to continue to consolidate these partnerships in the coming year and to further deepen its cooperation against the background of rising policy discussions on the number of lotterys (especially online). In addition to regulatory projects at the government level, private operators are promoting their own science, technology and innovation programmes. Nerie Aquino, the director of gaming compliance at the Resort, Leisure and Recreation Corporation (Kanda Manila) in Manila, describes the major changes that technology, especially artificial intelligence, has brought about in the current gaming industry. Nelly Aquino indicated that the human face recognition technology had been applied in the operational system in Okada Manila since 2017 to identify and intercept individuals included in the PAGCOR National Database of Limited Persons. In addition to this, the Casino strictly enforces the “know your customer” policy, which provides for information verification and random verification of those entering the casino and ensures compliance and responsible game management. In the area of digital lottery, enterprises are also using technical means to identify potential high-risk users. Eric Su, head of the digiPlus Interactive Corp-based Sports Lottery platform, described how the company uses digital data to monitor the health and behaviour of players. Thanks to online digital features, ArenaPlus was able to rapidly implement the Responsible Lottery Education and KYC procedures at the early stages of user registration. Eric Sue explained that his team had adopted a proactive monitoring approach, with particular attention to the social media discourse and emotional movements of players in the platform ‘ s sports community. By analysing these data, ArenaPlus can detect early emotional distress caused by lottery. When the system detects potential problems, the company intervenes by providing tools such as long limits or loss caps to help players control risk. In more serious cases, the platform will also assist clients to join self-exclusion schemes or to seek professional therapeutic support, demonstrating a data-driven model of player protection.